If TikTok Gets Banned — What Does That Teach Your Small Business?
Another update on TikTok’s future and impeding ban in the U.S:
ByteDance, TikTok’s parent company has to divest from the app—or face a nationwide ban. The deadline of April 5 was again pushed back. This time 75 days. Now many creators and business owners who worked hard to create content and build an audience on the platform are once again asking: What now?
Even if you never used TikTok for your small business or creator biz, there’s a big lesson to learn here: If your main content strategy lives on TikTok (or really, any social platform), you're playing on rented land. And while TikTok might be today’s headline, the truth is that algorithms, bans, and outages can affect any platform, anytime. The most experienced creators and business owners know this—and they prepare for it.
That’s where email marketing comes in.
Why Email Marketing Is the Safety Net Every Small Business Needs
You don’t own TikTok. You don’t own Instagram. But you do own your email list.
When you rely on a social platform to reach your audience, you’re always one algorithm change or government vote away from losing that connection. With email? Your list is yours. It doesn’t disappear when a platform does.
Even better: email subscribers are hotter leads.
They’ve opted in. They want to hear from you. And they’re way more likely to buy.
If you’ve been putting off starting or nurturing your email list, consider this your official sign.
👉 Not sure where to begin? Grab our Free Email Marketing Guide here — it walks you through the basics, step by step.
TikTok Might Be Out, But Email Is Always In
If you’re wondering how to “replace” TikTok’s reach or visibility, here’s a mindset shift: you don’t need millions of views to make sales.
In fact, most of the small businesses seeing consistent revenue have smaller email lists than you’d expect. They’re just using them well.
And the best part? Email marketing takes way less time than social content.
How to Start (or Restart) Your Email List
Whether you’re starting from scratch or it’s been a minute since you last emailed your list, here’s a quick way to bounce back:
Step 1: Send a “come-back” email
Worried about ghosting your list? We got you.
🎁 Steal this free re-engagement email template — no opt-in required.
It’s short, warm, and designed to break the silence without awkwardness, remind your audience of the benefits of continue to receive your emails and we even added a strategy to make sure you don’t stay on people’s spam folders.
Step 2: Commit to a weekly newsletter
One email a week is enough to build trust, stay top of mind, and drive sales. Don’t overthink it.
📩 Want help staying consistent? That’s exactly what our Your Inbox Team Membership is for. We deliver done-for-you weekly email templates (with matching images!) straight to your Canva account so you can just tweak and send.
Real Talk: Do Email Templates Actually Save Time?
Yes. We built this membership for people like you—coaches, small agencies, creators, and entrepreneurs with too much on their plates. With our templates, most members get their weekly emails out in under 15 minutes.
No staring at the cursor. No second-guessing what to write. Just copy, personalize, and paste into your email platform of choice.
We even give you matching email images—like these:
👉 This Month’s Email Image Pack
Pro Tips for Using Canva Images in Email Platforms
Want that polished, on-brand look? Here’s how to set up seamless email headers and footers from Canva:
👉 Tip #1: Design for full-width
Make sure your Canva image stretches across the full width of the email body. You might need to adjust the width in your email platform (usually 600–800px works best).
👉 Tip #2: Match your footer color
Most platforms add a footer with their branding (like “Powered by…” text). Set your footer background color to match your design to keep it seamless.
👉 Tip #3: Always check to make sure image size works on mobile
Preview your email in mobile view before sending. What looks great on desktop might be too small to read and look at on phones—especially if you’re using text in your images.
Need an email marketing platform for your small business?
We love and recommend Flodesk.
Flodesk is a great company, offers beautiful emails, easy to set up, have transparent pricing, allow you to segment your list, share templates (for those creating emails for clients) and more.
Final Thoughts: What Would Happen If You Lost Social Media?
If that question makes your stomach flip, you need to start prioritizing your email list today.
Social media can grow your brand. But email grows your business.
So while the future of TikTok is uncertain, one thing’s not:
👉 Your email list will always be there, delivering your message straight into your audience’s inbox—no algorithm required.
📌 Want help getting your emails out every week? Join Your Inbox Team for only $27/mo 🔥
— our email templates can be customized for any business and niche, we even did all the AI work for you, and you’ll get a Custom GPT and AI Prompt that already gives AI all it needs to know about how to make it work the best for you. You just need to answer its questions about your business.
📥 And don’t forget to grab your free resources:
Don’t leave all your hard work at the mercy of social media platforms. Start getting serious about email marketing, even if you have a very small list — I promise you, it will be worth it!
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